Every beautiful human person holds great purpose, but sometimes we allow fear to take over. Sometimes we listen too much to the outward noise and forget to look deep within; in order to fully understand, that every single one of us holds great purpose and dignity.

A pregnant mother was genuinely concerned, after finding out that her unborn child appeared to have a genetic disorder. She decided to write a letter to a national Down Syndrome Organization; asking for hope and guidance. The response she received, shines much light into an uncertain situation, and a creative agency was able to bring this story to life in a very beautiful way, with the below ad titled: DEAR FUTURE MOM.

Client: CoorDown
Agency: Saatchi & Saatchi Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Director: Luca Lucini
Production Company: The Family Film
Agency Producer: Sabrina Sanfratello
Head of TV: Raffaella Scarpetti
Original Music: Alessandro Cristofori, Diego Perugini for Stabbiolo Music
Postproduction: XChanges Vfx
Color Grading: Band
Audio Postproduction: Top Digital; Cat Sound International
Voiceover: Pasquale Anselmo


Not long ago; at a little Italian caffè, I met Fillipo. He quickly introduced us to his profound writings, and we could not help but to share them within this very space...



~by Fillipo E.

What are we searching for, if not for vastness?
For the unending promise of infinity.
To remove ourselves from the confines of freedom and to become it.
We are the stars.
A multitude of possibility. The infinitude of imagination.
To be directed is to be limited.
A poem previously written. A concerto already performed.
Afraid of what? Of whom? Fear is not a limitation, but a road mark.
We are afraid of the void.
Of the empty canvas crying for imagery.
Of the blank page longing for language.
Of the silent instrument desiring manipulation.
Oh, how we sell ourselves short of infinity.
How we fall victim to confinement, you and I.
Feet before the cliff.
Before the vastness.


One of the lessons I learned this summer, is to take better care of myself. I tend to get busy with too many projects or over commit to help someone else in need; only to find myself stressed or with several alarms triggered by my worn out body.

Over the last couple of months I have come across many wonderful sources to help my very unbalanced lifestyle, but two very particular ones have proven truly insightful. The first one of these; a cleverly written book, The Happiness Project, by author Gretchen Rubin. I am only half way through her writings; yet, from the very first chapter I was forced to think of the ways in which I could improve my quality of life, and therefore that of others.

I know that helping people and being there for them when in need makes me deeply happy, but not when that takes me to the extreme of neglecting my own self, so I made a commitment to gain some 'catch up' time from here to the end of the year.


I had been making small changes into my overall routine; yet another providential find made my resolutions even more concrete. I ran across a recorded conference given by Matthew Kelly on the topic of Becoming the Better Version of Yourself. I began listening to it and it all came to a full circle!

Matthew Kelly describes the four areas which need to be balanced in order to be happy and the best version of ourselves. He touched on the physical, emotional, intellectual and spiritual, and it made me realize that some of these had been somehow neglected by my 'busy' days. I realize that although my life is great, it could be a lot better and I could have so much more to offer to others.

I have been thinking about concrete means for each of the four areas, and this morning I realized that in order for me to be encouraged through the process, I would commit to doing one thing to help myself and another to reach out.

To give you a better example, allow me to share a bit on the physical agenda:

~to myself:

  • I commit to eating healthier meals and not skipping any of them
  • I commit to exercising every week in order to feel less stressed and energized

~to others:

  • I commit to contributing to an organization that provides meals to those in great need
  • I commit to contributing to an organization that values life and the dignity of a person/body from conception to death.

I am convinced that this will have an effect on multiple lives and therefore create beauty. Please stay in touch as I plan to share more information on my new little plan for life.

Lovely image by photographer Trent Bailey via firefly events